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Why Hitachi Vantara’s Virtual Storage Platform 5000 is Taking Off Like a Rocket

Dan McConnell Dan McConnell
SVP, Product Management, Digital Infrastructure

December 18, 2020


As a techie, I’m often the first in line for a new hot product. However, I’m also an engineer, so can you bet I like to get into the details of what I’m about to buy when it comes to the latest technology.

I check out the specs, obviously; I like to ask my friends about their experiences, and I’ll usually look at the reviews on CNET and like. It’s actually a pretty useful process for a head of product management to go through regularly, as I know our customers do exactly the same whenever Hitachi Vantara rolls out a new offering.

Recently, I’ve been especially animated with customers on the topic of the Hitachi Virtual Storage Platform (VSP) 5000 Series arrays we debuted last year at our NEXT 2019 Conference. And whenever I get super excited, I know the questions I’m going to get: Does it live up to the hype? What are your other customers saying about it? How does it compare to the competition?

Today is one of those days, when I am able to answer all of those questions simply by letting the facts speak for themselves.

As many of you already know by now, industry analyst firm Gartner, Inc. recently published its 2020 Magic Quadrant for Primary Storage Arrays, in which Hitachi Vantara was once again recognized as a Leader for the second consecutive year of the report.

What many people haven’t heard about are the two companion reports Gartner published hot on the heels of the Magic Quadrant: the *2020 Gartner Critical Capabilities for Solid State Arrays and Critical Capabilities for Hybrid Storage Arrays – this is where things get interesting.

Whereas the Gartner Magic Quadrant for Primary Storage Arrays is an evaluation of the players in the market, the companion Critical Capabilities reports are all about the products. Don’t get me wrong – we’re exceedingly proud to be named a Magic Quadrant Leader for Primary Storage Arrays – but let’s face it: the storage market is crowded and very mature. If you want to truly understand how each vendors’ products compare and which solutions are best suited to support your specific use case(s), then these are the reports for you.

In the 2020 Critical Capabilities for Solid State Arrays, Gartner evaluated our Hitachi VSP 5000 series arrays and… well, we’ll just let the numbers speak for themselves:

  • Rated Highest for Online Transaction Processing Use Cases – scoring 4.26 out of 5
  • Rated Highest for Application Consolidation Use Cases – scoring 4.18 out of 5
  • Rated Highest for Reliability, Availability and Serviceability (RAS) – scoring 4.5 of 5
  • Rated Second Highest for Server Virtualization and VDI Use Cases – scoring 4.17 out of 5
  • Rated Second Highest for Container Use Cases – scoring 4.14 out of 5

And that was just the VSP 5000 series – the Hitachi VSP E990 and G-Series hybrid arrays scored pretty darn well also. (Note: Hitachi VSP F-series arrays were not evaluated this year).

If you’re shopping for new storage arrays, I highly recommend you take a moment to read the 2020 Critical Capabilities reports. You can access complimentary copies – no registration required – on our website here.

More importantly than any analyst rankings, we’re most proud of the amazing feedback we’ve been receiving from you: our customers. In fact, the VSP 5000 series has been so well received – it has become the fastest ramping product in our history.

Why? Once again, the numbers speak for themselves. Check out this great story from our customer, Atos: the VSP 5000 series has helped them to reduce their datacenter footprint by 75%, cut their power consumption by 69% and reduce their total cost of ownership by 20%. How’s that for business impact?

Forgive me if I sound like a very proud parent today. I am! Building high performing storage systems that can help customers to achieve outcomes like these is no small accomplishment. It was made possible by a broad, hardworking global team that spans from Hitachi R&D, engineering and product management, to marketing, sales, distribution and the partners that deliver them right to your data center.

So, congrats to my Hitachi colleagues for this remarkable achievement – and a huge thank you to all of our customers that have adopted our new VSP 5000 and E-series arrays so far.

And if you haven’t evaluated our latest line-up yet – contact one of our partners or sales reps today. We can’t wait for you to experience the full value and capabilities of Hitachi’s latest winning storage innovations.

Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

*Gartner Critical Capabilities for Solid-State Arrays, Jeff Vogel, Roger W. Cox, Joseph Unsworth, Santhosh Rao, December 1, 2020.

Gartner Critical Capabilities for Hybrid Arrays, Santhosh Rao, Roger W. Cox, Joseph Unsworth, Jeff Vogel, December 1, 2020

Courtesy copies of both reports – and the 2020 Gartner Magic Quadrant for Primary Storage – can be obtained from Hitachi Vantara here: https://www.hitachivantara.com/go/2020-gartner-magic-quadrant-for-primary-storage-arrays.html


Dan McConnell

Dan McConnell

As head of product management for infrastructure, Dan's passionate about analyzing trends and emerging technologies to meet the needs of global customers. Prior to Hitachi Vantara, he spent 20 years at Dell where he was part of the team responsible for their merger with EMC.