Why Are Companies Deleting Data in Advance of GDPR?

Hitachi Vantara is focused on enabling organizations to unlock the full value of data by leveraging dynamic pseudonymisation to enable data analytics, artificial intelligence, machine learning, and digital transformation. The GDPR imposes lesser obligations and liabilities when technical and organizational measures are put into place as safeguards to protect the fundamental rights of data subject. You can achieve many business objectives associated with data analytics, artificial intelligence, machine learning, and digital transformation by separating the information value of data – on the one hand – from the risk of re-identification – on the other hand, by leveraging GDPR compliant pseudonymisation.