Gijima reveals the power of partnership with Hitachi and what it brings to the table: world-class expertise and an ensuring commitment to sustainability
Our trusted ecosystem fuels innovation, drives sustainability and advances business transformation for partners and customers.
We prioritize the quality of our partnerships, not the quantity. Anchored by three core values, our partnership program ensures you are positioned to successfully help your customers meet demand and advance their business transformation goals.
Your trust is something we don’t take for granted. We’re dedicated to building our relationship, bolstering your unique value, and achieving outstanding results.
Hitachi Vantara Announces Hitachi iQ for Trusted Data Infrastructure Solutions for Modern AI Systems with NVIDIA HGX™ Platform
Our program is centered around driving profitability for business and meeting your ROI objectives. We’re focused on helping you gain market share and providing support for your customers’ transformation journeys.
Secure your pathway to greater profitability by improving compliance, capitalizing on incentives, and leveraging our Partner Marketing Hub.
Expedite your competitive edge by teaming up with a partner that provides green solutions that fuel progress across all endeavors, from financial to social responsibility.
As a global leader in energy-efficient data infrastructure, sustainability is foundational to our business. Read more on CEO Sheila Rohra’s perspective.
With the Hitachi Vantara Partner Program, you’ll have everything you need to empower your business, expand opportunities, and drive profitability and growth.
Explore our Partner Ecosystem
One Hybrid Cloud Data Platform that powers infrastructure, data and apps without constraints.
Jiri Drazil, Sales Director at 3S.cz, s.r.o.
Deal registration discounts and Market Development Funds (MDF), rebates and incentives.
Demo Program, online training, and competency learning paths.
Primary partner types include resellers, distributors, solution providers and more.
Hitachi Vantara lab access, integration, test, and certification support, sales planning and account mapping, workshop participation.
Hitachi Developer Network, GitHub, Hitachi Vantara Labs, Demo center.
Primary partner types include Alliances, ISVs, Developers, OEM and more.
Flexible financial models, strategy and service development, and joint go-to-market (GTM).
Joint strategy and planning workshops, cloud design and GTM workshops, Cloud and Managed Service Onboarding.
Partner types include integrators, Cloud and Managed Service Providers, consultants and more.
Frontline support, increased margin opportunity, support tools, professional service, sales, training delivery kits.
Sizing tools for workloads, constraints and work effort, Service Catalog.
Primary partner types include Global System Integrators, Regional System Integrators, Service Delivery Partners and more.
“Our latest updates include Hitachi VSP Storage and support platform with Cisco’s recently introduced UCS X-Series compute with integration into Cisco Intersight.”
“By combining Hitachi Vantara and VMware technologies we can address the primary challenges customers face with traditional Hybrid Cloud environments.”
“Hitachi Vantara and Commvault provide a single integrated data platform that enables customers to protect, secure, manage and use their data most effectively.”
The Hitachi Vantara Partner Program is designed to help partners grow faster with flexible engagement models, industry-leading solutions, and shared success. Unlike one-size-fits-all models, our program offers four distinct business tracks (Resell, Create, Manage, and Deliver), which allows our partners to engage in the ways that best align with their capabilities and business goals. Whether you're a solution provider, developer, managed service provider, or system integrator, there's a structured path that supports your growth.
In addition to a broad portfolio of infrastructure, data, and hybrid cloud solutions, partners gain access to robust enablement resources such as training paths, demo environments, sales support, and technical certification. The result is a program designed to accelerate innovation, build trust, and create lasting, profitable partnerships.
Hitachi Vantara’s partner program is built on three core values: trust, profitability, and sustainability. These pillars reflect our commitment to more than just transactional engagement: they form the dedication to long-term, meaningful business relationships. Trust means prioritizing partner value and strengthening collaboration; profitability ensures that ROI is front and center; and sustainability positions both parties to thrive in a changing global landscape.
This values-driven approach is designed to foster true alignment. Whether co-creating solutions or entering new markets, Hitachi Vantara provides consistent support to help partners drive transformation for their customers while achieving their own growth targets.
Profitability is a key tenet of Hitachi Vantara’s partner strategy. The program is designed to maximize financial outcomes through a range of benefits: deal registration discounts, Market Development Funds (MDF), performance-based rebates, and incentive structures that reward partner success. Tools like sales planning workshops, joint go-to-market (GTM) strategies, and access to lab environments further equip our partners to close deals efficiently and scale impact.
Whether you're focused on services, solution sales, or infrastructure delivery, Hitachi Vantara offers a clear path to boost market share and meet long-term ROI goals—while maintaining the agility needed to grow in competitive markets.
The Hitachi Vantara Partner Program supports resellers, distributors, ISVs, OEMs, developers, managed service providers, consultants, and systems integrators. With four engagement models—Resell, Create, Manage, and Deliver—the program ensures every type of partner has the tools and resources to succeed. The program offers four customizable business models designed to reflect the diverse ways partners operate and deliver value:
Resell: For traditional resellers and distributors, with benefits like deal registration, rebates, and MDF.
Create: Tailored for ISVs, OEMs, and developers, offering integration and certification support plus lab and workshop access.
Manage: Designed for managed service providers and consultants with flexible financial models and joint GTM planning.
Deliver: Built for systems integrators and delivery partners with a focus on services enablement, front-line support, and margin expansion.
Each model comes with dedicated tools, resources, and partner ecosystem alignment to support targeted, scalable success.
Sustainability is a strategic priority in Hitachi Vantara’s partnership approach. We empower our partners to lead with eco-friendly infrastructure solutions that reduce carbon emissions and support data center energy efficiency. From ENERGY STAR-certified storage systems to operations powered by renewable energy, We provide the tools and technologies needed to drive measurable environmental impact.
For partners, this means gaining a competitive edge by offering sustainable solutions that align with customer ESG goals. Whether in sales positioning or technical delivery, sustainability becomes a shared business advantage and key differentiator in the market.
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