Governança de dados

Data governance is a data management concept that addresses the risk versus value of data across an organization from ingestion to analysis. Data governance is policy-driven to manage regulatory compliance, data quality, and data access. Good data governance means getting the right data to the right people at the right time to drive faster time to insights.

Data governance policies and procedure practices are underpinned by intelligent technology. Examples of technology enablers to enforce said policies include metadata-driven data lineage tracking, automated masking of sensitive information, role-based access to information to ensure trusted data is available to trusted data consumers.

These policies stem from the need to satisfy multiple compliance laws that regulate certain markets on how consumer personally identifiable information (PII) must be handled. In particular, GDPR and CCPA are the two most cited regulations, and have become frameworks for data governance regulations across many markets that are not specifically regulated by those acts.

According to GDPR.eu, the GDPR, or General Data Protection Regulation, “is the toughest privacy and security law in the world. Though it was drafted and passed by the European Union (EU), it imposes obligations onto organizations anywhere, so long as they target or collect data related to people in the EU. The regulation was put into effect on May 25, 2018. The GDPR will levy harsh fines against those who violate its privacy and security standards, with penalties reaching into the tens of millions of euros.”

According to The California Department of Justice, the CCPA, or California Consumer Privacy Act, “gives consumers more control over the personal information that businesses collect about them and the CCPA regulations provide guidance on how to implement the law. This landmark law secures new privacy rights for California consumers, including:

• The right to know about the personal information a business collects about them and how it is used and shared;
• The right to delete personal information collected from them (with some exceptions);
• The right to opt-out of the sale of their personal information; and
• The right to non-discrimination for exercising their CCPA rights.”

While there are many benefits to data governance, when pertaining to personally identifiable information, the main benefit is consumer protection and compliance to the law. The consequences can be devastating for both organizations and consumers if such information were to fall into the hands of malicious actors. However, there are other secondary benefits too, like improved data quality, and profit maximization. The following benefits are typical of quality data governance.

Consumer Protection — The main benefit of data governance is compliance to the law and ultimately proper consumer protection. The types of data that consumers are asked to entrust to organizations have the potential power to ruin both businesses and lives. It is for this societal reason that data governance is essential.

Organization Protection — Secondarily, data governance helps at the national security level. As cyberattacks multiply alongside the growth and evolution of the Internet, the citizenry of nations will also become targets of foreign influence. Proper data governance within organizations can help to defend against those exploitative attacks.

Improves data quality — Data governance aids in improving data quality by establishing proper data management processes that must satisfy regulations. This includes standardization of data, its replication and linkages, and understanding, important for data governance, where that data actually resides.

Maximizing Profit — Proper data governance brings with it the best practices that ensure a holistic understanding of a company's data. Understanding influences leads to profit optimization where system inefficiencies are eliminated through streamlined processes. Less errors, faster decisions, and high accuracy means spending less time and money managing risk, and more time improving and eliminating weak points.

Informed Better Decision Making — Streamlined data management with data governance features ensures a better decision making process and ultimately a better decision outcome. By initially managing underlying data, making it more accurate and refined, decisions are concluded from the most trusted and compliant information.

Data governance is often perceived at being a thankless but necessary responsibility. All the more reason to systematize its practices within the organization. By relying on data governance software, much of the mundane data tasks can be corralled and possibly automated based on the application. Then by following organizational best practices, companies can reduce the amount of time paid to data governance while maximizing its overall impact.

Establish and meet company goals — Beginning by understanding the data goals of companies begins with senior leaderships view of what they want from their data. Typically this means better data but also cheaper. Senior leadership needs to increase data value by developing trusted data sources with relevant data, becoming transparent, streamlining process and reporting, monitoring overall data quality, complying with regulatory and audit needs, and investing in automation technology to remove potential errors and speed data analysis.

Establish and reach team goals — Data teams must focus on value creation using data analysis. This means something deeper than overcoming problems, it means finding root-causes and fixing those, and forecasting likely futures. To ensure this value, companies need to adopt data cultures supported through communicating topics about data governance and its value.

Data governance tactics — Two tactics stand out in data governance best practices, the identification of a data governance champion, a senior leader who can provide the energy to move data governance forward and energize teams, and senior level steering committees that establish data policies, standards, and procedures.

Data governance tools — Five tools are identified in generic form that dramatically aid data governance:

• Glossary of terms that describe standard data definitions and documentation, exceptions explanations, synonyms, or variants, etc.
• Repository of metadata all departments understand what data they are looking at.
• Data lineage ties together where data is from, where it has been, and how it has been used. Lineage is essential in making meaning of data as an asset.
• Data quality rule writers are applications that reconcile data by setting rules for managing data.
• Analytics and reporting tools such as trackers, monitors, reports, and metrics provide different analytical data views for different groups helping them in their day-to-day operations.

Communication specific and constant — Communication is essential for effective data governance. To be effective, however, different role levels require different level metrics. Senior management needs to see high level metrics without being bogged down in details. Mid-level managers need both the high-level that senior managers see, but also more depth of detail. Data scientists may see exceptional detail, months even years of data details. Likewise, data governance analysts will need a similar detailed view within the domain of dataflows and operational processes in order to investigate root-causes.

Data governance team structure — Five key roles will emerge based on data governance within organizations, though, a staff member may be responsible for multiple roles. Data leaders are responsible for vision and data strategy, while project managers, communication specialists, business-facing positions, and technical positions all work together to push data initiatives.

Make governance a trusted partner — Data governance can be seen as a costly, time consuming burden, but it should be designed as a value generator from the beginning. Avoid reinventing the wheel when it comes to processes and procedures. Promote data focused organizations and teams.

Five tools are identified in generic form that dramatically aid data governance:

• Glossary of terms that describe standard data definitions and documentation; exceptions explanations, synonyms, or variants, etc.
• Repository of metadata all departments understand what data they are looking at.
• Data lineage ties together where data is from, where it has been, and how it has been used. Lineage is essential in making meaning of data as an asset.
• Data quality rule writers are applications that reconcile data by setting rules for managing data.
• Analytics and reporting tools such as trackers, monitors, reports, and metrics provide different analytical data views for different groups helping them in their day-to-day operations.